Vikings Blade, a boutique men’s grooming products company based in Australia with a Swedish heritage, recently posted great results on its Amazon store, being valued at $3 million in the first year of online sales.

Vikings Blade is a family business that was founded in 1985, and credits its success to its focus on quality control. The company manufactures razors plus a collection of shaving products. Vikings Blade launched its first branded product in 2015, The Chieftain safety razor, which has quickly become the best-selling safety razor on Amazon for a non-major brand name. The razor has more than 1,200 reviews. 

Julian Vue, the frontman of Vikings Blade, commented, “We are not here to revolutionize the shaving industry like what other younger brands are aiming to achieve these days. We are just here to revive the traditional wet shaving tools that our grandfathers used in the past, with good old fashion customer service where you get to communicate directly with the business owner, who actually takes part in the manufacturing process to ensure a superior quality control and total customer satisfaction.”

Vue continues, “There is no middlemen, no outsourced customer service staff who have no idea how to forge hot metals and craft them into a manly safety razor that will last for many generations. Everyone in this family business is a real blacksmith, a real artisan.”